aGEP: Annualised gross earned premiums, equivalent to annual recurring revenue, measured by aGEP (annualised gross earned premium), assuming Frankly’s earned premium on active policies times 12.

2. GWP: Gross Written Premium, the total policy (contract) value per policyholder, excluding churn.

Frankly Insure Recap

Frankly is proving a new insurance model for Clara’s generation

Strong team & founder profiles

+70 years combined insurance experience and co-founder is former CEO of biggest Nordic insurance company. All 4 founders are former business owners

Product market fit

Our solution has received exceptional feedback. 40% MoM partner growth, 30% avg. consumer attachment rate¹ and 2% monthly consumer churn

Traction & metrics

Within six months, we onboarded 180+ retail partners, generating €800K² in GWP from over 3,500 policies, with 9.6% continued week on week growth

Untapped market opportunity

Despite a large digital retail market worth billions, only 2% of European retailers offer insurance to consumers at checkout today

Streamlined GTM

We have within the first 6 months of sales established a proven sales strategy and outstanding growth-rate with a streamlined and efficient GTM

Unique selling proposition

Seamless integration for retailers, flexible insurance for consumers, and increased revenue per transaction with a lower cost of goods sold than competitors

Proven business model

We are digitalising a proven business model from the insurance industry. We are consistently onboarding key market players every month, and our solution has outperformed the incumbents in 5 key cases already

State of the art technology

Our service can be integrated in any shopping experience with minimal technical efforts, and secure maximum engagement and sales

32.000+

Policies sold

€12 CAC

Avg. CAC per policyholder

€863k

New aGEP1 (gross earned premiums) in 2026

€5.8M

Generated in total GWP2

16%

MoM revenue growth

5 months

CAC payback period for policyholders

€1.6M

Total aGEP July 2026

€3.5mm

Total raise to date (Pre-seed + seed)