Playbooks. Dashboards. Proof.

Make the growth repeatable.

Turn founder-led execution into fully foundational and repeatable systems.

Sales playbook

Vertical-specific sales decks

Partner onboarding system

Performance dashboards

Case studies and proof library

Resulting in...

Shorter sales cycles

Faster partner launches

Clearer conversion data

Every partner becomes a channel.

Activate the partner network.

Make every partner a channel, proof point and wedge into the next vertical or market.

Lighthouse partner wins by vertical

Co-branded launch campaigns

In-store scripts and sales training

Retailer-facing ROI reporting

Partner referral loops

Resulting in...

Higher attachment rates

More revenue per partner

Repeatable vertical expansion

From checkout add-on to owned demand.

Build the owned growth engine.

Build self-serve and PLG into a second acquisition engine, so Frankly grows beyond partner checkouts.

Self-service and PLG motions

SEO and paid acquisition

Referral and invite loops

Lifecycle email and app/hub engagement

PR and thought leadership

Resulting in...

Higher share of directly acquired customers

Lower blended CAC over time

Better upsell into owned products

Stronger Frankly brand recognition

Insurance people actually notice.

Create unfair attention.

Run the brand moves incumbents won’t - from street-level activations to social-first experiments.

Frankly coffee wagon activations

OOH and Guerilla activations

Partner-specific stunts

Creator, influencer and content

Local market launch moments

Resulting in...

More inbound demand

Stronger category ownership

Higher consumer recall

Go-to-market

From partner traction to a scalable GTM machine.

Frankly has proven partner-led growth. The next phase is to turn it into a repeatable GTM system across partners, direct acquisition, product-led growth and brand.