Total European P&C insurance market. The full category ceiling. Dominated by incumbents with no digital-native distribution. Source: Mordor Intelligence, EIPOA 2025

The under-38 protection gap in Europe across device, home, mobility and lifestyle categories. 3 in 5 under-38s underinsured. 55M in EU. Source: Geneva Association (2024), EIOPA Eurobarometer (2024–2025), internal analysis

5-year reachable GWP based on 2.5M policyholders at €500 blended aGEP. Derived from observed cohort retention, partner acquisition pace and Frankly revenue data. Source: Internal Frankly financial model, May 2026

People like Clara in Europe

+55 million

Underinsured under-38

The entry is product protection. The expansion is insurance for the full modern household: home, mobility, travel, pets and everyday assets.

Market Size

A €1.2B entry into Europe’s (EU) €19B underinsured market.

Frankly™ enters where the pain is highest and distribution is already unlocked — under-38 consumers buying high-value products who lack essential coverage.