01 · THE FINANCIAL SHIFT

Consumers like Clara are the biggest insurance cohort in history.

92 million under-38 Europeans (EU) at peak buying age. Zero incumbent loyalty. The price is enormous and unclaimed.

92 million

92M from 22-38 (age) in the EU.

02 · THE BEHAVIOURAL SHIFT

Distribution can now live where Clara already is.

The checkout, the app, the post-purchase moment. Near-zero CAC if you're there. Incumbents aren't.

€500+ → €12 CAC

Traditional acquisition vs Frankly™ embedded distribution.1

03 · THE TECHNOLOGICAL UNLOCK

AI makes Clara's coverage economically viable for the first time.

Flexible, short-term, asset-specific coverages based on actual needs. The floor that made her unprofitable is gone.

1:4 → 1:37 CAC:LTV

Incumbent’s standard of 1:4 → Frankly™ 1:37 CAC:LTV ratio2

Frankly™ was built for Clara. The window is open. We got there first.

€500+ CAC: the absolute average customer acquisition cost (CAC) ranges from €450 to €850+ per customer across core personal lines (like bundled home and auto). Sources: EIPOA. Circulatorinsurance

CAC:LTV: the CAC:LTV ratio assumes upsell conversion rates (36% cross-sell, 43% multi-policy) plus current per-policy economics. Traditional insurers CAC:LTV, assume an aggregate target ratio of 1:4 or higher as the clear boundary for a stable allocation of capital. Sources: BCG

Why now?

Clara is the biggest insurance opportunity in history. She's never been reachable. Until now.

Under-38s are entering their highest-spend years — renting, financing, buying, travelling and upgrading constantly. But incumbents still rely on distribution, packaging and communication that this generation has already rejected.