Trust & conversion

6.000

Acquired at checkout.

€10-15 CAC

Nudge & cross-sell

2.200

Targeted insurance cross-sells.

+36% conversion

€520 aGEP

(6.000 targeted policyholders)

Upsell & retain

43%

Become multi-policy holders organically.

€1000+ aGEP

1.237% aGEP lift over 9 months

€86

Initial aGEP

€1.150

Upsell aGEP

€12

Embedded CAC

€5-7.000

Potential upsell LTV per policyholder.

€23M

Potential LTV from existing policyholders.

1:37 CAC:LTV

2-5 months CAC payback

180% NRR

Cohort Projection:

The Frankly™ Flywheel Proof

The flywheel works. Now we scale it.

2.200 cross-sells generated, and 43% of those customers upgraded organically. Achieved 36% conversion in a 60-day MVP. The raise builds the system to make it scalable and repeatable.

Methodology: MVP cohort: 60-day window. aGEP = annualised gross earned premium. Upsell LTV €5-7K on premium basis; CAC:LTV 1:37 on Frankly gross revenue basis. €23M = current book × MVP rates. NRR on committed-cohort + upsell basis. Full derivation on request.