€86/year pre-upsell · Live across 32.000+ policies

Acquisition

Low-CAC distribution

Partners embed Frankly Care™ at checkout, turning existing retail traffic into mass exposure and policyholders without any overhead.

32% attachment-rate1

€10–15 CAC

220+ partners

Intelligence

Compounding data

Every policy feeds the machine more data. Sharper targeting, better products, smarter timing. Creating a more engaging brand, both for consumers and partners.

€86 aGEP pre-upsell

€86 → €1.150 aGEP post-upsell

43% Multi-policy

A machine that delivers exponential growth while trimming the marginal cost at the same time.

01

Partner embeds Frankly Care™

Real traffic, no CAC overhead

06

Stronger brand-awareness

Faster scale & partner GTM

05

Higher Cross- & upsell

More revenue per policy

02

Consumer adds Frankly Care™

Intent becomes policies

03

Collecting data

Purchase & behaviour signals

Frankly Flywheel™

04

Utilising data for engagement

Smarter pricing & targeting

Input

Reinforcing data

Output

The Frankly™ Flywheel

The model compounds with every policy sold.

Partners give Frankly low-CAC distribution. Policyholders create proprietary data. That data improves targeting, upsell and product timing - turning every new customer into a stronger growth engine.

Attachment-rate: Measured by total insurable units sold through partners, and how many consumers add a Frankly Care™ coverage during checkout or through post-purchase.