Embedded Entry

Retail checkout.

Low-friction B2B2C acquisition through trusted partners.

Add Frankly Care™?

€2/mo

Total

€2/mo

Pay now

First policy

Micro-cover.

A simple Frankly Care™ attached to something Clara already buys.

Nudge mechanics

Timely cross- & upsell.

Behavioural nudges based on what Clara owns, rent, lease, buy and upgrade.

Frankly Companion™

Til din firbenede bedste ven

Frankly Travel™

Til din næste rejse

Portfolio expansion

Higher LTV.

Frankly Care™ (micro-cover) compounds into broader protection across life’s essentials.

Frankly Drive™

1 policy

Frankly Home™

2 policies

Low CAC

through partners

Increased LTV

more products per customer

High retention

Built on trust and relevance

Compounding growth

More policies. More lifetime value

The Consumer Funnel

The first policy is the wedge. Cross- & upselling is the business.

We turn a low-friction checkout acquisition into a compounding customer relationship.