Coverage penetration %

Auto

Coverage penetration (%) by age (in EU)

22-38 (~92M)

39-60 (~131M)

60+ (~132M)

Liability

Income protection

Travel

Home Content

The Problem

Clara represents the most valuable insurance customer in history — yet her generation is the least likely to buy it.

Auto: Voluntary Comprehensive (Kasko, accidental damage & road assistance etc.); Liability: Private Third-Party Liability; Income Protection: Private long-term disability and salary continuation protection; Travel: Standalone single-trip or annual multi-trip travel insurance; Home Content: Tenant’s property and belongings. Coverage penetration rate: insured assets relative to assets owned, EU weighted average. Sources: Geneva Association (2024), EIOPA Eurobarometer (2024–2025), Nordic insurance associations. €19B protection gap: conservative estimate based on EU under-38 population (22-38) (~92M), coverage shortfall modelling €16-21B gap, and EU P&C market data. EIOPA, internal Frankly analysis.

3 in 5 under-38 are uninsured or underinsured. Representing a €19B gap in the EU.